Springbig is a leading marketing platform specializing in increased retention, customer loyalty, and text marketing for regulated industries. During my time at Springbig, I played a key role in the company's complete rebrand and contributed to various design and marketing initiatives, including UX/UI improvements, educational materials, and multimedia content.
Springbig aimed to modernize its brand identity, enhance platform usability, and develop better educational and marketing materials. The key objectives included:
As part of the rebranding initiative, I worked alongside the marketing team to refresh Springbig's visual identity, ensuring consistency across digital and print materials. My contributions included:
To help Springbig's clients better understand and utilize the platform and its many features, I designed educational resources that broke down complex processes into engaging, easy-to-follow materials. My work included:
