While at Springbig, I had the opportunity to collaborate with over 30 cannabis brands, creating custom promotional assets, marketing materials, and digital content to help the brands educate customers, drive sales, and enhance in-store and digital engagement. Each brand had unique needs, but the goal remained to same: to enhance engagement, drive sales, and create visually compelling campaigns that aligned with their identity.
Each brand required tailored designs that aligned with their existing branding while maintaining Springbig's marketing standards. The key objectives included:
Many cannabis brands used Springbig's platform to run their loyalty and rewards programs. I created assets to help brands visually communicate their rewards structures, referral programs, and customer perks, including:
I designed a variety of promotional materials for dispensaries and cannabis brands to support sales events, new product launches, and other promotions. My work included:
